Your Brand – the early years

Your Brand – the early years

Your brand – the early years I hate to be the one to tell you this but you aren’t Coca Cola. You aren’t Mercedes or Microsoft either. You never will be. And that’s ok. You’ll always be you – that’s just what we’re after. Even when you float your business...
Marketing 101: Branding

Marketing 101: Branding

  MARKETING 101: Branding You’ve heard about marketing, most people have. It’s pretty important in business. It’s that voodoo that companies use to get people’s hands in their pockets and spending mindlessly like some sort of zombie consumer. Kind of. But it isn’t...
Featured Business: Two White Hats

Featured Business: Two White Hats

Every so often I will be featuring one of the businesses I work with. Today we have Two White Hats which is a company that blends seasoning mixes for your home cooking. Debra Knight, the brain behind the brand, approached me to develop the branding, packaging and...
Design Tips for Non-Designers #2

Design Tips for Non-Designers #2

TIME FOR A RE-BRAND? Here I'll outline some telling signs that you may need to think about refreshing your brand... They say “don’t judge a book by its cover”, yet we continually find ourselves judging everything around us. Whether it be the...
How to Write a Design Brief

How to Write a Design Brief

NEED TO WRITE A BRIEF? It's a little daunting briefing a designer for your new project; read on to learn some top tips... It all starts with a brief. Well actually, before that, it starts with a client calling me up for a chat about their new brand! Since the dawn of...
Time for a Re-brand?

Time for a Re-brand?

TIME FOR A RE-BRAND? Here I'll outline some telling signs that you may need to think about refreshing your brand... They say “don’t judge a book by its cover”, yet we continually find ourselves judging everything around us. Whether it be the...