When Should You Start The Branding Process?

When Should You Start The Branding Process?

Branding is important; you don’t need me to tell you that. But when should you start the process of branding your business?   AT THE BEGINNING Ideally, once you’ve got your business idea set in stone the branding process should begin. In a way, it’s already begun!...
So What is a Jpeg? A Post on File Types

So What is a Jpeg? A Post on File Types

When I’ve finished a branding project you’ll get a whole host of files for using in print and web applications. It can be a bit daunting being landed with a load of files that you have no idea what to do with; so here’s my handy guide! Usually,...
Why Do You Need Brand Guidelines?

Why Do You Need Brand Guidelines?

“Brand what..? Guidelines..?” Yep, you read that right – the term ‘brand guidelines’ might not be one which you’ve heard of but it’s a real life thing in the design world. Put simply, brand guidelines are a bit like a book all about your brand – they range...
Why Branding is a Bit Like Baking a Cake!

Why Branding is a Bit Like Baking a Cake!

Now, I’m not saying I’m Delia Smith, but I do like to think of my job as a little bit like baking! Hear me out; branding has lots of elements (ingredients) that when chosen, mixed and baked correctly can result in something completely DELICIOUS! So, what...