Why Branding is a Bit Like Baking a Cake!
Now, I'm not saying I'm Delia Smith, but I do like to think of my job as a little bit like baking! Hear me out; branding has lots of elements (ingredients) that when chosen, mixed and baked correctly can result in something completely DELICIOUS! So, what are these...
read more
I’m a Finalist in the Enterprise Vision Awards!
I am so excited to announce that I'm in the finals for the EVAs - Enterprise Vision Awards - which are a North West England based awards celebrating women in business. I'm up for the Creative Industry Award and I'm honoured to be in such esteemed company as fellow...
read more
There But Not There
When St Kentigern's Aspatria asked if I'd help with their commemoration of the end of WW1 I didn't even hesitate. I've sponsored a silhouette of a soldier which will sit in the pews amongst other figures to remember those from the town who died in war. I have family...
read more
ADS Street Art Project
I was asked to come along and help Young Cumbria at Aspatria Dreamscheme to create some street art. I've never actually done any spray painting before so was a little nervous but it was so much fun! We started by generating some ideas for the murals - elements such as...
read more
How to Define Your Target Market (and why it’s important!)
Defining your target market is super important - if you don't know who you're going to be trying to reach then how can you tailor your marketing accordingly? Making sure you know exactly who your ideal customer is can really transform your marketing and branding,...
read more
Keeping Your Brand Consistent on Social Media
There's many reasons why being consistent with your branding on social media is important. It looks more professional, it builds trust, you become more recognisable and it actually saves you time! Once you have some templates in place you can easily add new quotes,...
read more
Grants for Cumbrian Businesses
Do you need a website but feel put off by the cost? Are you a Cumbria based company? Then Cumbria Growth Hub has the solution for you. By funding 40% of up to £2000 of the cost of your website, the Cumbria Growth Hub will be a welcome boost to your business; perhaps...
read more
Why Hiring Small Can be a Good Thing
I recently hired an accountant to help with my book-keeping. Angela Black from AB Accountancy popped round and we discussed what I needed and chatted about how nice it is to work with someone likeminded and having a similar approach to business. It got me thinking...
read more
What you can learn from gingerbread – a lesson in branding
I recently did a Facebook Live on this subject which you can watch here. Basically, I recently had a positive interaction with Sarah Nelson's Grasmere Gingerbread Company and felt the need to say why I think a lot of businesses could learn about this. I noticed Greg...
read more
Omg There’s an Alphabet of Rock!
OMG There's an Alphabet of Rock! Can you imagine my absolute delight when coming across this bit of awesome typography? An Alphabet of Rock combines two of my very favourite things in life... From AC/DC to ZZ Top, the gang's all here! Available to buy from ace design...
read more
10 Tips for More Motivation – Guest Blog
We all know how hard it can be to get the jobs done that we really need to do but have zero motivation for! Here, in a guest blog, Mary Richards from Motivated Women gives us 10 tips for motivation whether in business or in life. 1. Define your purpose. Find your...
read more
Telling your story in business…
Are you sitting comfortably? Then I’ll begin… It was 1940 when the two brothers went into business together. They started with a small premises in California. They didn’t have anything other than the aim of providing high quality food with top notch service to match....
read more