We’ve nattered about the importance of finding your brand voice, prepping your photoshoots and generally fine tuning your brand personality, but what about that all important colour palette? How important can those shimmering hues and tones really be to the...
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Everyone knows you have a wonderful personality (you’re welcome!) but what kind of personality does your brand have? Is it commanding? Chatty? Quirky? All three? It’s very rare for any brand, or person for that matter, to have vastly...
Read moreWelcome to the wonderfully gobbledegook world of printing terms. Now, before you leave the page in bewilderment…haven’t you ever wanted to know what us designers work with on a daily basis? If you’ve got that little bit of knowledge, we...
Read moreYou can come out from behind the sofa! Few of us happily run toward the camera with open arms and a ready smile (including me) but if we want to make a splash in the business world we have to...
Read moreDefining your target market is super important - if you don't know who you're going to be trying to reach then how can you tailor your marketing accordingly? Making sure you know exactly who your ideal customer is can really...
Read moreBranding is important; you don’t need me to tell you that. But when should you start the process of branding your business? AT THE BEGINNING Ideally, once you’ve got your business idea set in stone the branding process should begin....
Read moreWhen I've finished a branding project you'll get a whole host of files for using in print and web applications. It can be a bit daunting being landed with a load of files that you have no idea what to...
Read moreIt all starts with a brief. Well actually, before that, it starts with a client calling me up for a chat about their new brand! Since the dawn of time, or at least since I became a designer, it's been...
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