Is it time for a brand refresh?

Is it time for a brand refresh?

Do you need a brand refresh? They say “don’t judge a book by its cover”, yet we continually find ourselves judging everything around us. Whether it be the aforementioned books, the clothing of the person next to you or indeed the logo used for your...
When you need a logo, pronto!

When you need a logo, pronto!

I love logos. There, I said it.  I love it when inspiration strikes and I can create a design that will be absolutely perfect for a business (maybe yours?). My faithful readers and customers know that I conjure up bespoke branding solutions for companies who want to...
Discover your brand tone of voice!

Discover your brand tone of voice!

Everyone knows you have a wonderful personality (you’re welcome!) but what kind of personality does your brand have? Is it commanding? Chatty? Quirky? All three? It’s very rare for any brand, or person for that matter, to have vastly conflicting character traits,...
How to Plan a Brand Photoshoot

How to Plan a Brand Photoshoot

You can come out from behind the sofa! Few of us happily run toward the camera with open arms and a ready smile (including me) but if we want to make a splash in the business world we have to be lens-ready! A brand is much more than a logo. It’s how the world...
When Should You Start The Branding Process?

When Should You Start The Branding Process?

Branding is important; you don’t need me to tell you that. But when should you start the process of branding your business?   AT THE BEGINNING Ideally, once you’ve got your business idea set in stone the branding process should begin. In a way, it’s already...