Design Tips for Non-Designers #2

DESIGN FOR NON-DESIGNERS – ISSUE 2

So, after so many lovely comments about the last blog post I did about design for non-designers, I am writing another one to hopefully shed some light on how you can dabble in design for yourselves.

PHOTOGRAPHY

I must admit being a bit of a stock photo snob! I would say, if you can afford it, using a website such as Shutterstock or iStockPhoto is one of the best ways to get high quality photos for marketing material. The best option is to hire a photographer as you can guarantee your photos are bespoke to your business and no one else will be using them. That’s the snag with stock photos; even though you pay for them, they are available for other businesses to use.

If you have zero budget for photos then there are some websites you can use to download free for commercial use photos. DO NOT DOWNLOAD RANDOM PHOTOS FROM GOOGLE! I have highlighted that point because you can run into major issues when it comes to using photos that don’t belong to you for commercial purposes. Here’s a list of photo sites that are free – but do check whether the photo you download is free for commercial use; otherwise you will need a license.

Pixabay – a vibrant community of creatives, sharing copyright free images and videos. All contents are released under Creative Commons CC0, which makes them safe to use without asking for permission or giving credit to the artist – even for commercial purposes.

Unsplash – Beautiful, free photos. Gifted by the world’s most generous community of photographers.

Death to the Stock Photos

WHITESPACE (and space in general)

Don’t be scared of blank space (whitespace as we call it!) If your design looks a bit busy, it’s probably because you’ve got too much going on. Whitespace is important in both print and online applications for many reasons, but mainly because of the following reasons:

1. It increases content legibility.  Put simply, it allows the person looking at your design to pick out key information more easily and to read the contents of the piece of design with more ease. It also looks nicer…!

2. It creates balance. Balance between logos, images and text is really important and having a good blend of content and whitespace helps the design to look more approachable and balanced.

2. It lets your logo stand out. You’ve paid for someone to design you a beautiful logo and it deserves space to breathe!

Logo design Cumbria

So, there’s a few more tips to keep you going… I have some more tips up my sleeve so stay tuned! 

Love, Rebecca

 

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