When I’ve finished a branding project you’ll get a whole host of files for using in print and web applications. It can be a bit daunting being landed with a load of files that you have no idea what to do with; so here’s my handy guide! Usually, unless you’ve asked otherwise, these are the type of files you receive from me. Here I will list them and give you an idea of where to use them. I won’t go into details like what all of the names stand for, as you don’t really need to know the jargon!
This is normally provided by me in two different formats – an RGB version for web use and CMYK for using in print. You can use Jpegs in documents such as brochures and on your website. Jpegs are flat images so aren’t suitable for scaling up to massive sizes nor do they have transparent backgrounds to place over the top of other imagery.
I provide PNG files to be used in web applications. Typically I’d provide them without a background so you can place them over other imagery online. PNG files are best for illustration work and logos because of their high colour depth.
I provide PDF files of branding elements as they’re ready to print. PDFs are perfect for vector graphics and can be opened in lots of different types of software.
Oh and a note on vector versus raster graphics is here, in case you didn’t know what it was! One important thing to consider is how your logo is created. As a designer, I use vector images which are scalable to any size without losing quality. A vector isn’t like a raster image which is made up of pixels. When a raster image is increased in size it gradually loses its clarity and looks fuzzy around the edges. Another thing to consider is how your logo looks in large and small formats. I often print logos off and stick them on the wall to look at them from afar!
An EPS file is provided for sending to other designers, printers or people like merchandise companies who need to use your logo for printing. It is a vector image which they’ll be able to open with special software. Don’t worry if you’re not able to open it as you won’t ever need it for anything other than giving it to the people I’ve just mentioned – just keep it somewhere safe!
I hope you’ve found this little guide useful – if you have any questions, just drop me a line at firstname.lastname@example.org