It all starts with a brief. Well actually, before that, it starts with a client calling me up for a chat about their new brand!

Since the dawn of time, or at least since I became a designer, it’s been crucial to the creative process to have the client put together a comprehensive brief. I normally send a client a document with a list of questions to fill in and they send it back so I can start work. This works really well and helps me to understand what it is you want from your new brand or project.

Some of the questions I ask, and you should be asking yourself if you’re in business are:

What is the nature of your business?

What are your objectives?

Who is your target audience?

What are the unique brand factors?

What styles do you like? Is there anything we as designers should avoid?

What is your budget and timescales for the project?

Some designers may prefer to leave the creative stuff to them but I love it when clients give me an idea of their likes and dislikes for their project; within reason, of course!

It’s a daunting task making decisions that can affect the future of your business, but putting in the legwork to give your designer the best chance possible to get it right, will save you money and stress in the long run.

Love, Rebecca