Do you need a brand refresh? They say “don’t judge a book by its cover”, yet we continually find ourselves judging everything around us. Whether it be the aforementioned books, the clothing of the person next to you or indeed the logo used for your favourite chocolate bar, there is an element of critique in everything.
In business, image counts for a lot too. Here I’ll outline some telling signs that you may need to think about a brand refresh:
You aren’t reaching your target market
If your company has changed over the years there can be a shift in the way you do business. It may be that your customers have grown with you and you’re now wanting to reach a younger audience. Your values may have changed, therefore it would be a good idea to alter your brand values and brand output to reflect these changes in your core rationale. Check out my guide on how to identify your target market for helpful advice.
You feel a bit embarrassed by your branding
Do you wince a little bit when giving out business cards? It may seem like a non priority, but if it will give you more business confidence then perhaps a brand refresh would be a good idea. Think of it as an essential part of your company’s collateral and take the opportunity to go through all of your marketing output to bring it in line with your new brand.
You’re launching a new service or product
Something new is brewing and you’re ready to shout about it but if the branding doesn’t reflect this new branch of your business, perhaps it’s time to have a brand refresh? If you need to stand out from the competition, now is the time to do it.
This list is by no means exhaustive but it’s always a good idea to do a brand audit first to make sure you really need to invest in a new direction.
Sometimes it’s better not to reinvent the wheel – but I didn’t tell you that…
Get in touch if you’d like to chat about your brand and how we can help to improve your business standing.