Essence

Rebrand for aesthetics clinic

Services
Brand strategy
Brand design
Web design

Previously known as Gemma Michelle Aesthetics, this clinic wanted a fresh look and brand style that reflects the new direction of the business. I worked with Gemma on some feedback for her new name and we worked together to create her target market. Gemma was keen to adopt a style and strategy that gave a sense of gravitas for her work. Aesthetics businesses sometimes get a bad rep and Gemma knew that her target audience was looking for a trustworthy clinic who treated their clients with respect, honesty and the highest in ethical practices.

 

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CMYK: 97,22,0,58
RGB: 3,84,108
HEX: #03546c
CMYK: 74,17,0,39
RGB: 40,129,155
HEX: #28819b
CMYK: 1,0,60,19
RGB: 204,207,82
HEX: #cccf52
CMYK: 0,0,1,66
RGB: 87,87,86
HEX: #575756
CMYK: 0,0,0,47
RGB: 135,135,135
HEX: #878787
CMYK: 0,0,0,0
RGB: 255,255,255
HEX: #ffffff
Goodskin
Widestlyle
WEBSITE
Words
Small Branch

That's what she said

I love my branding. I am very proud of it and I feel it’s helped me want to talk about my business more openly. My original branding didn’t have any meaning, it didn’t stand with my values. It was cultivated quickly to make a Facebook page when I needed to advertise and set my business up. I liked how much effort and research you put in to my target audience and the background of my business. You really got to know me and my business. I definitely feel I’ve had an increase in enquires, I think this could also be due to me being more proud of my branding and putting myself and business more out there. It has made me more confident. I’ve recommended you to several people already.

Gemma Hornsby, Essence

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