Home Equals Happy
Brand Identity for this Happy Homewares Business
Services
Brand IdentityRachel from Home Equals Happy had an existing brand, but felt it needed a new lease of life with a new direction. Curating the most beautiful homewares, Rachel has created an online shop which helps you create your ‘happy’.
I utilised a Scandi style, as Rachel often sources modern pieces for the shop, with a fun and happy look. The palette is joyous and modern with sunshine yellow and soft brights.
CMYK: 0,18,58,5
RGB: 243,199,102
HEX: #f3c766
RGB: 243,199,102
HEX: #f3c766
CMYK: 0,0,0,47
RGB: 135,135,135
HEX: #878787
RGB: 135,135,135
HEX: #878787
CMYK: 18,0,4,24
RGB: 159,194,187
HEX: #9fc2bb
RGB: 159,194,187
HEX: #9fc2bb
CMYK: 0,33,55,4
RGB: 245,163,111
HEX: #f5a36f
RGB: 245,163,111
HEX: #f5a36f
CMYK: 30,16,0,59
RGB: 73,88,105
HEX: #495869
RGB: 73,88,105
HEX: #495869
