Macaroni Penguin

State of the art soft play and cafe

Brand Direction
Brand Design
Signage Design
Interior Design

Macaroni Penguin is a brand new play facility and cafe in London. In conjunction with global bubble tea brand T4, Macaroni Penguin aims to bring a parent focussed approach to soft play.

I met with Daisy and Alan during the brand’s infancy and since then I’ve helped to define the brand and really bring it to life with bright graphics and complementary patterns. I was also asked to assist with design of the exterior signage, interior design plus assisting with some elements of the soft play itself. Being a parent, I can see just how successful this play facility will be to families – the perfect blend of child friendly activities and lots of relaxing elements for the parents too.

I designed a a variety of brand elements such as the logo, pattern design, photography direction and interior brand visuals to help the business really make an impact when it opens in October.

Wide Logo
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