Macaroni Penguin

Services

Macaroni Penguin is a brand new play facility and cafe in London. In conjunction with global bubble tea brand T4, Macaroni Penguin aims to bring a parent focussed approach to soft play.

I met with Daisy and Alan during the brand’s infancy and since then I’ve helped to define the brand and really bring it to life with bright graphics and complementary patterns. I was also asked to assist with design of the exterior signage, interior design plus assisting with some elements of the soft play itself. Being a parent, I can see just how successful this play facility will be to families – the perfect blend of child friendly activities and lots of relaxing elements for the parents too.

I designed a a variety of brand elements such as the logo, pattern design, photography direction and interior brand visuals to help the business really make an impact when it opens in October.