Plane & Sanded

Brand design
Print design
Digital design

This charming family business creates beautiful bespoke furniture using locally sourced recycled or reclaimed wood.

Back in 2020, owners Amy and Matt asked me to refresh their tired branding. They recognised that their existing branding didn’t appeal to their preferred target market or effectively reflect their business story.

At this stage of the branding process, I ask my clients a lot of questions about their business ethos and values, hopes and dreams. Businesses change direction, for many reasons, so their branding needs to catch up.

Amy and Matt create furniture from unloved and unused wood and make it into something useful, unique and beautiful. This gave me the perfect foundation from which to build a useful, unique and beautiful brand.

We worked together to create a full branding package of a main logo, submark, colour schemes and patterns, so they could incorporate existing branding throughout their packaging and social media profiles.

GreenRoundLogo 01
CMYK: 60,5,0,63
RGB: 38,89,94
HEX: #26595e
CMYK: 0,27,37,15
RGB: 217,158,137
HEX: #d99e89
CMYK: 0,10,14,6
RGB: 240,217,207
HEX: #f0d9cf
Screenshot 2021 07 04 At 09.29.25
Small Branch

That's what she said

Rebecca Watson Brand Designer has created our brand new logo and we're completely in love with it. We are so grateful to her for really listening and instinctively knowing what we wanted and making every tiny tweak to make it everything we hoped for and more. She’s brilliant! It was a pleasure working with you

Amy, Plane & Sanded

Other Projects