Discover Your True Calling
Lucy Griffin-Stiff already has an established business but wanted to move into coaching. Her aim is to help people live their lives to the full and unearth their true potential, their True Calling. We worked together to create this logo and brand identity that reflects the type of people she wishes to work with; those who are ambitious and want the best in life. I used gold and teal to give a chic and sophisticated look and created patterns and icons to accompany the logo in wider marketing materials.