This Cumbrian Girl Can

I was approached by Active Cumbria to work on a logo to work alongside the current This Girl Can branding. This Girl Can is a nationwide celebration of women who run, swim or do activity in any form whilst not worrying about red faces and sweat! It was launched to encourge women of any age to get more active without fear of judgement.

Active Cumbria has lauched the Cumbrian version and wanted a logo which encompassed the scenery but also some punchy colours to work in combination. I chose a bright pink but there’s also a green, orange and blue version depending on where it’s used. The This Girl Can brand guidelines were quite rigid but I feel it works well in collaboration with the Cumbrian counterpart.

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