Dawson Kaveney HR

Rebrand for an existing business

Helen Dawson was on the pinnacle of something new. Not only was she leaving her corporate job behind in favour of running her own business, that business was originally someone else’s. It’s not a unique situation; people buy and sell companies all the time, but when it’s your friend’s business, it’s an unusual situation.

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Helen got in touch as she was a little nervous about the process of rebranding. She was worried that she wanted it to be a new brand identity, but one that still kept some elements of Kaveney HR. After we met I did a brand audit; I stalked Kaveney HR’s competitors and researched their target audience so I could make some strategic decisions for the brand identity.

I felt that keeping the green was important – this colour really does reflect stability, growth and soothes nervousness. When you think about it, HR can sometimes be a stressful element of business to deal with, and Helen really wanted to reflect feelings of calmness and steadiness. I used gold, mainly as a contrast but also to infuse some gravitas to the brand identity.

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That's what she said

Rebecca worked on a brand refresh for me and I couldn't be happier with the results! After an initial discussion, Rebecca easily interpreted my thoughts and incorporated with her own ideas to create the refreshed branding. As a new customer, she guided me through the process and explained anything I was unsure about to keep me on the right track. Rebecca delivered when she said she would and nothing was too much trouble! Thanks Rebecca!

Helen Dawson, Dawson Kaveney HR

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